Starting out as a new stylist, whether fresh from training or in a brand-new city/country, can be both exhilarating and intimidating. You’re ready to show the world your skills, but building a full client list takes time, effort, and strategic planning. The good news is, there are specific actions you can take to attract clients, foster trust, and establish a reputation that gets people talking about you. Here, we’ll break down some essential steps you can take to make the most of your skillset, connect with potential clients, and keep them coming back. Let’s dive into some actionable tips to help you jumpstart a busy, thriving career in the hair industry.

1. Get Active on Social Media

In today’s world, your social media presence is your personal portfolio. Here’s how to make the most of it:

• Create Before & After Posts: Post photos showing transformations you’ve done, whether it’s a haircut, colour change, or styling. Capture clear, well-lit shots that highlight your work.

• Engage With Local Content: Follow and interact with local businesses, community pages, and influencers in your area. Engage with posts, leave comments, and show interest in what’s happening in your new area to start building connections.

• Use Local Hashtags: This is a great way for people in your area to find you! Try tags like #YourCityHairStylist or #YourCityHairSalon along with broader tags like #NewStylist or #HairTransformation.

• Go Live or Post Tutorials: Showcase your skills by going live or posting quick tips. This doesn’t have to be complex—a short clip explaining your styling technique or a colour blending tip will show potential clients your expertise.

2. Network with Local Businesses

One of the quickest ways to get new clients is through collaborations. Consider connecting with other businesses that share a similar clientele:

• Partner with Local Boutiques: Offer to do a hairstyling day at a local boutique or collaborate on a photoshoot. You can cross-promote each other on social media and both gain new customers.

• Reach Out to Nearby Gyms or Yoga Studios: Wellness enthusiasts often appreciate personal grooming, and a simple flyer or business card exchange can help draw new clients to your chair.

• Join Local Groups: Look for local groups on social media or apps like Meetup to connect with people who live in the area. This is a great way to get your name out and let people know about your services.

3. Build Your Own Portfolio of Client Testimonials and Referrals

One of the most powerful ways to grow your client base is through positive word of mouth. Even if you’re just starting out, you can actively collect and leverage testimonials and referrals on your own.

• Ask for Testimonials: After a successful service, ask clients if they’d be willing to leave a short review or testimonial on your social media, website, or Google page. Even just a sentence or two from happy clients can help future clients feel confident in your work.

• Create a Referral Card: Make simple referral cards to hand to satisfied clients. Offer a small discount for both the client and their referred friend on their next service. This is an easy way to expand your network and keep clients engaged with special perks they control.

4. Stay Visible and Accessible in Your Community

Getting busier means finding creative ways to meet people and build rapport in your community. Establishing yourself as a friendly, approachable stylist can draw in clients who might not have otherwise found you.

• Join Community Events: Volunteer your skills at local events, like charity functions or fairs, where you can do quick hair consultations or offer simple styling services. These events give you a chance to showcase your personality and skills while networking with potential clients.

• Host a Mini Styling Workshop: This doesn’t need to be a formal class. You could organise a casual session on social media, or in a local café if allowed, where you demonstrate a popular style like a quick braid, curls, or hair care tips. Clients will appreciate your advice, and it’s a way to connect outside the salon, increasing their comfort and trust in booking with you.

5. Invest in Ongoing Education

Clients appreciate stylists who stay on top of trends and techniques. Continually honing your skills will keep you competitive.

• Take Online Classes or Attend Workshops: Look for classes that build on your skills, whether it’s in advanced colour, cutting, or trending styles.

• Certifications in Niche Areas: Adding special certifications can make you stand out. For example, certification in curly hair techniques, balayage, or men’s grooming can draw clients seeking those specific skills.

6. Leverage Client Retention Tactics

Once a client sits in your chair, make it your goal to turn that first visit into a long-term relationship.

• Offer a Personalised Follow-Up: Send a message thanking them for visiting, or even check in to see how they’re enjoying their new look. This small gesture makes a big impression.

• Rebook Before They Leave: Encourage clients to book their next appointment before they leave the salon. Mention how regular visits help maintain their look, or discuss an exciting new service they might want to try next time.

By taking ownership of your client-building strategy, you’ll be on your way to building a busy, successful schedule! For more tips on building a loyal client base and maximizing your first client interactions, check out our downloadable resources: Tips Every New Stylist Needs to Know and How to Turn First-Time Clients Into Loyal Customers.